Sustainability Transformation that actually transforms.

We are a passionate and highly experienced team of business and sustainability leaders with decades of experience in successful organizational transformation.

Our vision is to provide businesses like yours with skill-building tools, resources and expert guidance to create, grow, and scale sustainability and climate action. This not only has a positive impact for our planet but also benefits your organization. Those who embrace sustainability strategies:

  • Attract the best people
  • Produce better results
  • Realize higher productivity
  • Create the greatest good
  • Provide positive environmental, social, and economic value
  • Contribute to a strong, vibrant, resilient, and regenerative future

Meet Our Team

Elliot Hoffman, Co-Founder & CEO

Elliot has been a business and community leader in the San Francisco Bay Area for over 30 years. He was co-founder and CEO of Just Desserts, one of the most highly respected and loved brands in the SF Bay Area. Elliot played a lead role in the passage of the California Solar Initiative in 2006 (a $3.5B 10-year solar initiative) and in passing California’s groundbreaking AB32 (“The California Global Warming Solution Act of 2006”). He chaired the Board of Directors of the Presidio Graduate School, the first MBA in Sustainable Business Management in the U.S.

Elliot founded and was CEO of REV, where hundreds of mid-size to large organizations participated in Sustainability Circles. He currently serves as CEO at REV+ALL.

Rory Bakke, VP of Product Development

Rory brings 20+ years of sustainability experience ranging from business ESG design and growth strategy to public sector climate action planning and the development of global sustainability guidance and standards for Underwriter’s Laboratories and B Corps. Her clients have included: Airbus, Federal Reserve Bank of SF; HSBC; Alameda County Stop Waste; Global Institute for Sustainability Ratings; Sprint Communications, and several airports. She has won program design awards and holds an MPA from Claremont Graduate University in Public Policy and an Executive degree in Sustainable Business Management from Presidio Graduate School. As a Certified Professional Coach (CPCC) she has developed an approach to change management and behavior change engagement. Rory was the Lead Product Developer for the REV Sustainability Circle® curriculum and designed the REV+ALL Sustainability Transformation Program content.

Jenny Sant’Anna, VP of Operations

Jenny brings a strong background of entrepreneurship, civic engagement, sustainability, and technology to her role at REV+ALL. Formerly she served as VP of Operations at REV, leading the service delivery, reporting, and IT teams. Prior to REV, she co-founded a first-generation mobile software company, SoftMagic Corp. where she was VP of Operations. She serves on the Board of Directors at Hunger at Home, a nonprofit addressing food insecurity in Silicon Valley, holds an MPA in Sustainable Management from Presidio Graduate School, and is a certified TRUE Zero Waste Advisor (GBCI).

James Nixon, Director of Business Development

James is Co-Founder and Principal of Sustainable Systems, and a member of the Leadership Team for Our Planet Our Future. He served as Lead Consultant for: formation of the Bay Area Equity Fund, first impact venture fund to go to scale; Mission Verde, San Antonio’s Sustainable Economic Development Initiative; and as Senior VP of Progressive Asset Management, first socially responsible investment broker/dealer. He is Board Member and Treasurer of the Alliance for Community Development and serves on the Boards of the TechEquity Collaborative, and Tamalpa Institute.